My first advertisement is pretty straightforward with the message that it is intended to send its audience. This advertisement is basically stating that if you smoke a Lucky Strike cigarette, then obviously, you will be skinny. WhenI saw this advertisement, the first thing I thought about from the discussion from our last class meeting was the "Beauty Myth." Basically, if you don't smoke this style of cigarettes, then you will be fat.
The second advertisement that I chose is a Trojan advertisement. This advertisement depicts men as being pigs, hovering over women that appear to be annoyed. . The pigs are meant to portray men, who, according to the text of the ad, have yet to "be men" and "evolve" by wearing a condom every time they have sex. This ad plays with the myth that "men are pigs," that is, that they have "one-track minds" and only think about sex and not about the responsibility and regard one shows his partner by engaging in safe sex. The use of the pigs among the women contrasted with the intimate, attractive couple in the center of the ad sends the message that men who buy and use Trojan condoms can achieve a "higher," more respected form of masculinity that is gentlemanly, responsible, and desirable to women than men who choose to disregard safe sex. I think that this ad is very discriminant towards men, however because not all men are "pigs", and do use condoms for their own safety; also condoms don't "make" a man.
No comments:
Post a Comment